Review of Malaysian social media influencers credibility/ Nur Anis Atira Norazman ... [et al.]

This review study delves into the self-promotion strategies of social media platforms, particularly focusing on the realm of influencer’s criteria that are credible for the Malaysia market. The primary objective of this research is to enlighten marketers about existing Influencer’s Criteria guidelin...

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Bibliographic Details
Main Authors: Norazman, Nur Anis Atira, Abdullah, Anwar Fikri, Mohd Shuib, Ahmad Sofiyuddin, Mohd Pahme, Nur Faizah, Sulaiman, Mohamad Zaidi
Format: Article
Language:English
Published: Universiti Teknologi MARA, Perak 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/86745/1/86745.pdf
https://doi.org/10.24191/idealogy.v8i2.511
https://ir.uitm.edu.my/id/eprint/86745/
https://idealogyjournal.com/
https://doi.org/10.24191/idealogy.v8i2.511
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