The determinants of customer preferences on Islamic banking products / Nor Atira Abd Wahab

The purpose of this study is to identify the relationship between the customer preferences on Islamic banking products with a few variables that can influence customer preferences. The determinants that have been analyzed include religious belief, service quality as well as social influences. This r...

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Bibliographic Details
Main Author: Abd Wahab, Nor Atira
Format: Student Project
Language:English
Published: 2017
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/43887/1/43887.pdf
http://ir.uitm.edu.my/id/eprint/43887/
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