Bujang Valley Tourism Co-Creation in place branding: the role of local community / Neesa Ameera Mohamed Salim ... [et al.]
Despite its well-known reputation for its unique archaeological artefacts’ findings and its historical sites, Bujang Valley or locally known as Lembah Bujang situated in Kedah Malaysia is unable to attract tourists in large numbers, specifically during post Covid-19 pandemic. This study aims to fill...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Perak
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/86742/1/86742.pdf https://ir.uitm.edu.my/id/eprint/86742/ https://idealogyjournal.com/ |
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