Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products / Nur Khadijah Zaifa Kamaruzaman ... [et al.]
The integration of graphics and illustration art into the commercial design process has emerged as a significant factor influencing the level of commercial design. Digital illustration has proven a practical strategic tool in marketing and advertising, particularly in the sparkling drink industry. T...
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Universiti Teknologi MARA, Perak
2023
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Online Access: | https://ir.uitm.edu.my/id/eprint/86669/1/86669.pdf https://doi.org/10.24191/idealogy.v8i2.482 https://ir.uitm.edu.my/id/eprint/86669/ http://idealogyjournal.com/ https://doi.org/10.24191/idealogy.v8i2.482 |
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my.uitm.ir.866692023-11-08T03:03:30Z https://ir.uitm.edu.my/id/eprint/86669/ Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products / Nur Khadijah Zaifa Kamaruzaman ... [et al.] idealogy Zaifa Kamaruzaman, Nur Khadijah Che Din, Sharkawi Mohd Lazim, Nur Aniza Mohamed Ghazali, Nabila Aimi N Visual arts (General) Study and teaching. Research The integration of graphics and illustration art into the commercial design process has emerged as a significant factor influencing the level of commercial design. Digital illustration has proven a practical strategic tool in marketing and advertising, particularly in the sparkling drink industry. The method used in this research is a qualitative method in which content analysis was utilised to analyse the digital illustration styles in motion graphics for Malaysia's sparkling drinks. According to the research, applying various illustration styles in the Malaysian sparkling drink industry effectively conveys brand messages. The result reveals that companies in the industry may employ several illustration styles to communicate their brand's unique identity and values effectively. Additionally, the study pointed out the beneficial effects of incorporating digital illustrations in motion graphics, including more brand identification, improved customer engagement and enhanced advertising effectiveness. Universiti Teknologi MARA, Perak 2023-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/86669/1/86669.pdf Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products / Nur Khadijah Zaifa Kamaruzaman ... [et al.]. (2023) Idealogy Journal <https://ir.uitm.edu.my/view/publication/Idealogy_Journal/>, 8 (2). pp. 244-249. ISSN 2550-214X http://idealogyjournal.com/ https://doi.org/10.24191/idealogy.v8i2.482 https://doi.org/10.24191/idealogy.v8i2.482 |
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N Visual arts (General) Study and teaching. Research Zaifa Kamaruzaman, Nur Khadijah Che Din, Sharkawi Mohd Lazim, Nur Aniza Mohamed Ghazali, Nabila Aimi Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products / Nur Khadijah Zaifa Kamaruzaman ... [et al.] |
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The integration of graphics and illustration art into the commercial design process has emerged as a significant factor influencing the level of commercial design. Digital illustration has proven a practical strategic tool in marketing and advertising, particularly in the sparkling drink industry. The method used in this research is a qualitative method in which content analysis was utilised to analyse the digital illustration styles in motion graphics for Malaysia's sparkling drinks. According to the research, applying various illustration styles in the Malaysian sparkling drink industry effectively conveys brand messages. The result reveals that companies in the industry may employ several illustration styles to communicate their brand's unique identity and values effectively. Additionally, the study pointed out the beneficial effects of incorporating digital illustrations in motion graphics, including more brand identification, improved customer engagement and enhanced advertising effectiveness. |
format |
Article |
author |
Zaifa Kamaruzaman, Nur Khadijah Che Din, Sharkawi Mohd Lazim, Nur Aniza Mohamed Ghazali, Nabila Aimi |
author_facet |
Zaifa Kamaruzaman, Nur Khadijah Che Din, Sharkawi Mohd Lazim, Nur Aniza Mohamed Ghazali, Nabila Aimi |
author_sort |
Zaifa Kamaruzaman, Nur Khadijah |
title |
Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products / Nur Khadijah Zaifa Kamaruzaman ... [et al.] |
title_short |
Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products / Nur Khadijah Zaifa Kamaruzaman ... [et al.] |
title_full |
Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products / Nur Khadijah Zaifa Kamaruzaman ... [et al.] |
title_fullStr |
Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products / Nur Khadijah Zaifa Kamaruzaman ... [et al.] |
title_full_unstemmed |
Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products / Nur Khadijah Zaifa Kamaruzaman ... [et al.] |
title_sort |
analysing the effectiveness of digital illustration in motion graphics for malaysian sparkling drink products / nur khadijah zaifa kamaruzaman ... [et al.] |
publisher |
Universiti Teknologi MARA, Perak |
publishDate |
2023 |
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https://ir.uitm.edu.my/id/eprint/86669/1/86669.pdf https://doi.org/10.24191/idealogy.v8i2.482 https://ir.uitm.edu.my/id/eprint/86669/ http://idealogyjournal.com/ https://doi.org/10.24191/idealogy.v8i2.482 |
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