The usage of motion graphics in promotional videos: a case study for digital technology hub/ Shahmi Hambali Shahrulnizam ... [et al.]

• Main Authors: Shahrulnizam, Shahmi Hambali, Che Din, Sharkawi, Mohd Lazim, Nur Aniza, Mohamed Ghazali, Nabila Aimi
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perak 2023
• Subjects: Educational technology; Computers in education. Information technology
• Online Access: https://ir.uitm.edu.my/id/eprint/86863/1/86863.pdf; https://doi.org/10.24191/idealogy.v8i2.477; https://ir.uitm.edu.my/id/eprint/86863/; https://idealogyjournal.com/; https://doi.org/10.24191/idealogy.v8i2.477

The effectiveness of promotional videos in visually conveying a brand's message to consumers has been widely recognized. A qualitative research method was employed to explore this phenomenon further, utilising content analysis of promotional videos from smartphone manufacturers. The specific fo...