Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products / Nur Khadijah Zaifa Kamaruzaman ... [et al.]

• Main Authors: Zaifa Kamaruzaman, Nur Khadijah, Che Din, Sharkawi, Mohd Lazim, Nur Aniza, Mohamed Ghazali, Nabila Aimi
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perak 2023
• Subjects: N Visual arts (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/86669/1/86669.pdf; https://doi.org/10.24191/idealogy.v8i2.482; https://ir.uitm.edu.my/id/eprint/86669/; http://idealogyjournal.com/; https://doi.org/10.24191/idealogy.v8i2.482

The integration of graphics and illustration art into the commercial design process has emerged as a significant factor influencing the level of commercial design. Digital illustration has proven a practical strategic tool in marketing and advertising, particularly in the sparkling drink industry. T...