A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din

• 主要作者: Din, Fauziah
• 格式: Thesis
• 语言: English
• 出版: 1998
• 主题: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• 在线阅读: https://ir.uitm.edu.my/id/eprint/8569/2/8569.pdf; https://ir.uitm.edu.my/id/eprint/8569/

Store atmosphere is the overall aesthetic and emotional effect created by the store's physical features; it is the total sensory experience created by the store. To create a store atmosphere conducive to buying, Body Shop, The Mall has tried to establish its own image in consumer's mind th...