Factors influencing customer-based brand equity with repurchase intention towards RNS marketing company / Yasmin Hazwan Hanis Ho

• المؤلف الرئيسي: Hanis Ho, Yasmin Hazwan
• التنسيق: Student Project
• اللغة: English
• منشور في: 2017
• الموضوعات: Market surveys. Including brand choice. Brand loyalty
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/85116/1/85116.pdf; https://ir.uitm.edu.my/id/eprint/85116/

Brands have been established to be a source of competitive advantage and have been forwarded as valuable asset for any organization (Aaker, 1991 & Gray, 2006). According Aaker (1991) brand equity consists of five dimensions which is brand awareness, brand image, perceived quality, brand loyalty...