Which marketing method are most preferred by customers in BSN Wisma Maria: traditional marketing vs. modern marketing / Johari Shafiz Johan Ishaf

• Main Author: Johari Ishaf, Johari Shafiz
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/85101/1/85101.pdf; https://ir.uitm.edu.my/id/eprint/85101/

In this millennial age, many technology have been developed to enhance communication throughout the world. The new technology is able to reach a wider audience, and in lesser time. So does the marketing techniques that adopt the usage of the technology. Today, many organization has taken the opportu...