An analysis of corporate image, product image, user image and country image on muslim consumer puchase desicion towards halal food product: a case study in Johor Bahru / Fifi Miliza Zolkifle

• Main Author: Zolkifle, Fifi Miliza
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Food industry and trade. Halal food industry. Certification
• Online Access: https://ir.uitm.edu.my/id/eprint/83168/1/83168.pdf; https://ir.uitm.edu.my/id/eprint/83168/

In an era of increased competition, companies nowadays are bound to make substantial efforts to manage their brand image. Nevertheless, the news abounds with instances of firms finding themselves in the middle of an unforeseen, boycott-caused, marketing crisis stemming from a controversial event wit...