The determinants of purchasing intention towards halal product: the case of urban area in Damansara / Siti Aisyah Razeli

• Main Author: Razeli, Siti Aisyah
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Food industry and trade. Halal food industry. Certification
• Online Access: https://ir.uitm.edu.my/id/eprint/87361/1/87361.pdf; https://ir.uitm.edu.my/id/eprint/87361/

All Muslim are requiring choosing Halal products in market since that were obliged by Sharia. The existence of Halal product becomes increasingly important to consumers especially to Muslim's consumer where the majority of the populations living in the country are Muslims. Hence, Muslim consume...