Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali

• Main Author: Thabet Ali, Waddah Ismail
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Banking
• Online Access: https://ir.uitm.edu.my/id/eprint/82739/1/82739.pdf; https://ir.uitm.edu.my/id/eprint/82739/

Empirical evidence and statistical data showed that the banking industry in Yemen suffers from weaknesses related to internal marketing, job satisfaction, organizational commitment and market orientation. Such evidence also highlighted a gap between theory and practice in the internal marketing lite...