Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali

Empirical evidence and statistical data showed that the banking industry in Yemen suffers from weaknesses related to internal marketing, job satisfaction, organizational commitment and market orientation. Such evidence also highlighted a gap between theory and practice in the internal marketing lite...

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Main Author: Thabet Ali, Waddah Ismail
Format: Thesis
Language:English
Published: 2018
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Online Access:https://ir.uitm.edu.my/id/eprint/82739/1/82739.pdf
https://ir.uitm.edu.my/id/eprint/82739/
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spelling my.uitm.ir.827392024-01-10T02:11:34Z https://ir.uitm.edu.my/id/eprint/82739/ Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali Thabet Ali, Waddah Ismail Banking Empirical evidence and statistical data showed that the banking industry in Yemen suffers from weaknesses related to internal marketing, job satisfaction, organizational commitment and market orientation. Such evidence also highlighted a gap between theory and practice in the internal marketing literature - despite many studies done on the concept of internal marketing, focus has been primarily limited to internal marketing model with the three dimensions namely, visions, development and rewards. Added to this, scholars that used internal marketing concepts with five or eleven dimensions excluded the extra dimensions like empowerment and internal communications because of low factor loadings. Furthermore, a study has yet to combine job satisfaction and organizational commitment as multiple mediators of the relationship between internal marketing and market orientation. In this study, the underpinning theories employed are the social exchange theory and the equity theory and they constituted the theoretical background of this study. This study aimed to validate and propose measurement models, validate and propose a full structural model of internal marketing influence in the market orientation, and estimate the influence of job satisfaction and organizational commitment as mediating factors. This study employed correlational survey as the study method, where a total of 407 cases were used. For data analysis, the study employed Structural Equation Modelling (SEM) method using AMOS statistical software to analyze the direct and indirect influence of mediator variables in the relationship between variables and using SPSS software to analyze the descriptive part of the data. 2018 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/82739/1/82739.pdf Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali. (2018) PhD thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/82739.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Banking
spellingShingle Banking
Thabet Ali, Waddah Ismail
Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
description Empirical evidence and statistical data showed that the banking industry in Yemen suffers from weaknesses related to internal marketing, job satisfaction, organizational commitment and market orientation. Such evidence also highlighted a gap between theory and practice in the internal marketing literature - despite many studies done on the concept of internal marketing, focus has been primarily limited to internal marketing model with the three dimensions namely, visions, development and rewards. Added to this, scholars that used internal marketing concepts with five or eleven dimensions excluded the extra dimensions like empowerment and internal communications because of low factor loadings. Furthermore, a study has yet to combine job satisfaction and organizational commitment as multiple mediators of the relationship between internal marketing and market orientation. In this study, the underpinning theories employed are the social exchange theory and the equity theory and they constituted the theoretical background of this study. This study aimed to validate and propose measurement models, validate and propose a full structural model of internal marketing influence in the market orientation, and estimate the influence of job satisfaction and organizational commitment as mediating factors. This study employed correlational survey as the study method, where a total of 407 cases were used. For data analysis, the study employed Structural Equation Modelling (SEM) method using AMOS statistical software to analyze the direct and indirect influence of mediator variables in the relationship between variables and using SPSS software to analyze the descriptive part of the data.
format Thesis
author Thabet Ali, Waddah Ismail
author_facet Thabet Ali, Waddah Ismail
author_sort Thabet Ali, Waddah Ismail
title Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_short Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_full Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_fullStr Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_full_unstemmed Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_sort modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of yemen / waddah ismail thabet ali
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/82739/1/82739.pdf
https://ir.uitm.edu.my/id/eprint/82739/
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score 13.160551