Modeling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: A study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali

• Main Author: Thabet Ali, Waddah Ismail
• Format: Book Section
• Language: English
• Published: Institute of Graduate Studies, UiTM 2018
• Subjects: Consumer satisfaction; Personnel management. Employment management
• Online Access: http://ir.uitm.edu.my/id/eprint/22261/1/ABS_WADDAH%20ISMAIL%20THABET%20ALI%20TDRA%20VOL%2014%20IGS%2018.pdf; http://ir.uitm.edu.my/id/eprint/22261/

Empirical evidence and statistical data showed that the banking industry in Yemen suffers from weaknesses related to internal marketing, job satisfaction, organizational commitment and market orientation. Such evidence also highlighted a gap between theory and practice in the internal marketing lite...