The effectiveness of marketing and promotion activities in the Perpustakaan Sultan Badlishah, UiTM Kedah / Farleen Azrina Zamberi

• Main Author: Zamberi, Farleen Azrina
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Marketing; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/82528/1/82528%20The%20effectiveness%20of%20marketing%20and%20promotion%20activities%20in%20the%20Perpustakaan%20Sultan%20Badlishah%2C%20UiTM%20Kedah.pdf; https://ir.uitm.edu.my/id/eprint/82528/

Marketing and promotion activities are very important to the library in order to promote the products and also services. The marketing and promotion activities not only dine manually but also electronically. This study is aim to seek for the effectiveness of marketing and promotion methods in Perpus...