An attitudinal difference of Malaysian customers towards Islamic banking / Norzaimah Hozali

• Main Author: Hozali, Norzaimah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Finance, Islamic
• Online Access: https://ir.uitm.edu.my/id/eprint/81784/1/81784.pdf; https://ir.uitm.edu.my/id/eprint/81784/

This paper aim to finding out an attitudinal difference of Malaysian customer towards Islamic Banking. The variables considered are Demographic characteristic, service attribute and religious belief. The sample of this study comprises of 80 respondents of dependent and independent variables on a mon...