A study on the customer's satisfaction towards Visa and Mastercard / Iskandar Hj. Arabi
Bank Simpanan Nasional is committed to delivering the best to its customers. Its committed employees, quality processes, customer service excellence and favorable brand image support this mission. The customers will vary in how they define excellent or better quality of products. Keeping this in min...
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2004
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Online Access: | https://ir.uitm.edu.my/id/eprint/81589/1/81589.pdf https://ir.uitm.edu.my/id/eprint/81589/ |
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my.uitm.ir.815892023-07-24T07:01:44Z https://ir.uitm.edu.my/id/eprint/81589/ A study on the customer's satisfaction towards Visa and Mastercard / Iskandar Hj. Arabi Arabi, Iskandar Consumer satisfaction Customer services. Customer relations Bank Simpanan Nasional is committed to delivering the best to its customers. Its committed employees, quality processes, customer service excellence and favorable brand image support this mission. The customers will vary in how they define excellent or better quality of products. Keeping this in mind, this research aims to study the level of customer’s satisfaction towards Visa and MasterCard at Bank Simpanan Nasional before appropriate recommendations can be made. The study is confined to the accountholders of Bank Simpanan Nasional,Sibu only. The five determinants of service quality as outlined by Parasuraman, Zeithmal and Berry(1988) : reliability, responsiveness assurance, empathy, and tangibles are used as guidelines in carrying out the study by distributing the questionnaires to the respondents. 2004 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/81589/1/81589.pdf A study on the customer's satisfaction towards Visa and Mastercard / Iskandar Hj. Arabi. (2004) [Student Project] (Submitted) |
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Consumer satisfaction Customer services. Customer relations Arabi, Iskandar A study on the customer's satisfaction towards Visa and Mastercard / Iskandar Hj. Arabi |
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Bank Simpanan Nasional is committed to delivering the best to its customers. Its committed employees, quality processes, customer service excellence and favorable brand image support this mission. The customers will vary in how they define excellent or better quality of products. Keeping this in mind, this research aims to study the level of customer’s satisfaction towards Visa and MasterCard at Bank Simpanan Nasional before appropriate recommendations can be made. The study is confined to the accountholders of Bank Simpanan Nasional,Sibu only. The five determinants of service quality as outlined by Parasuraman, Zeithmal and Berry(1988) : reliability, responsiveness assurance, empathy, and tangibles are used as guidelines in carrying out the study by distributing the questionnaires to the respondents. |
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Student Project |
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Arabi, Iskandar |
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Arabi, Iskandar |
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Arabi, Iskandar |
title |
A study on the customer's satisfaction towards Visa and Mastercard / Iskandar Hj. Arabi |
title_short |
A study on the customer's satisfaction towards Visa and Mastercard / Iskandar Hj. Arabi |
title_full |
A study on the customer's satisfaction towards Visa and Mastercard / Iskandar Hj. Arabi |
title_fullStr |
A study on the customer's satisfaction towards Visa and Mastercard / Iskandar Hj. Arabi |
title_full_unstemmed |
A study on the customer's satisfaction towards Visa and Mastercard / Iskandar Hj. Arabi |
title_sort |
study on the customer's satisfaction towards visa and mastercard / iskandar hj. arabi |
publishDate |
2004 |
url |
https://ir.uitm.edu.my/id/eprint/81589/1/81589.pdf https://ir.uitm.edu.my/id/eprint/81589/ |
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1772815635610337280 |
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13.2014675 |