Factors affecting customer perception towards online shopping : Case study of UiTM campus Kota Samarahan Sarawak / Nor Hidayanti Johari

• Main Author: Johari, Nor Hidayanti
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Sarawak; Universiti Teknologi MARA
• Online Access: http://ir.uitm.edu.my/id/eprint/43579/1/43579.pdf; http://ir.uitm.edu.my/id/eprint/43579/

The purpose of this study is to determine the factors that influence customer perception towards online shopping which impact on customer’s loyally. Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web b...