A study of customer intention to repurchase 1Aslah product, Bank Rakyat / Mohd Aspi Mastar

• Main Author: Mastar, Mohd Aspi
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/80446/1/80446.pdf; https://ir.uitm.edu.my/id/eprint/80446/

This research will be conducted to study of customer intention to repurchase 1Aslah product, Bank Rakyat. I have chosen this topic due to interest in knowing what customers have to say about the overall service quality, attitude behaviour, face to face interaction and complaints provided by Bank Rak...