Tough and adventurous: an empirical study on Casero's events (Burnout 360 Sabah Drift Challenge) advertisement perception by Kota Kinabalu area / Olivia Annie Sitim
Purpose - This paper is aims to identify the advertisement characteristics of sport elements to attending the Casero Events. This study also helps to measure the effectiveness of Casero Events sport event in terms of promoting the event applying the message appeal techniques Beside that, the study a...
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| Format: | Student Project |
| Language: | English |
| Published: |
2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/79598/1/79598.pdf https://ir.uitm.edu.my/id/eprint/79598/ |
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