Determinants of patronage for Bank Rakyat in Kota Belud / Siti Bangsu Pulong
This research explores the patronage factors of Bank Rakyat Kota Belud. A survey of walk in customer was conducted to determine the significance and influence of the underpinnings of the patronage factors such as customer satisfaction, switching cost, perceived quality, trust and commitment. A total...
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| Format: | Student Project |
| Language: | English |
| Published: |
2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/79579/1/79579.pdf https://ir.uitm.edu.my/id/eprint/79579/ |
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