Comparing significant factors affecting customer satisfaction in Bank Islam and RHB Bank / Ahmad Lufti Anis ... [et al.]

• Main Authors: Anis, Ahmad Lufti, Awang Mohd Sulaiman, Awang Ikwan, Mohamad, Zamri
• Format: Research Reports
• Language: English
• Subjects: Consumer satisfaction; Banking
• Online Access: https://ir.uitm.edu.my/id/eprint/55483/1/55483.pdf; https://ir.uitm.edu.my/id/eprint/55483/

An increasingly competitive banking industry necessitates banks to know the changing needs and expectations of customers so as to devise and implement more effective marketing strategies. This study aims at identifying significant factors that influence customer satisfaction within the dimensions of...