Customer relationship management and satisfaction levels in banking industry / Abdul Razak Kamaruddin, Safiek Mokhlis and Norliza Muhamed

• Main Authors: Kamaruddin, Abdul Razak, Mokhlis, Safiek, Muhamed, Norliza
• Format: Conference or Workshop Item
• Language: English
• Published: 2002
• Subjects: Consumer satisfaction; Banking
• Online Access: https://ir.uitm.edu.my/id/eprint/73627/1/73627.pdf; https://ir.uitm.edu.my/id/eprint/73627/

Customer relationship management (CRM) is critical to corporate success and managing customer relationships have become extremely important in achieving customer satisfaction. Therefore, in order to achieve high customer satisfaction, companies must learn the skills of how to deliver effective servi...