Environmental management amongst manufacturing firms in Malaysia / Roaimah Omar and Rachel Samuel
In many Asian countries, firms are required by the government to consider sustainable development as an integral aspect of the firms’ business strategy. Besides, the growing demand for environmentally friendly products among consumers has driven many businesses to be concerned about green marketing...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka
2011
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/77102/1/77102.pdf https://ir.uitm.edu.my/id/eprint/77102/ |
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