The effects of COVID-19 pandemic towards consumer behavior: a case study in Pasir Mas, Kelantan / Nurul Amirah Saupi

• Main Author: Saupi, Nurul Amirah
• Format: Student Project
• Language: English
• Published: 2022
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/77069/1/77069.pdf; https://ir.uitm.edu.my/id/eprint/77069/

The coronavirus has hit China causing many deaths. The virus is believed to have spread from bats to humans as concluded by the ‘World Health Organization (WHO)’ team after conducting an investigation in Wuhan, China in January 2021. The WHO team found that the coronavirus can also be spread through...