The rise of online purchases during the pandemic COVID-19: factors influencing youth purchase behaviour in Negeri Sembilan / Syahiratul Nisa Shahazlan and Nur Amira Amirudin
The increased digital usage in Malaysia during the Covid 19 pandemic is driving the growth of the e-commerce industry. The expanding market is now witnessing the rise of active online shopping. A study is being undertaken among the youth in Negeri Sembilan to identify the factors influencing youth o...
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Main Authors: | , |
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Format: | Student Project |
Language: | English |
Published: |
2022
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Online Access: | https://ir.uitm.edu.my/id/eprint/76128/1/76128.pdf https://ir.uitm.edu.my/id/eprint/76128/ |
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