The rise of online purchases during the pandemic COVID-19: factors influencing youth purchase behaviour in Negeri Sembilan / Syahiratul Nisa Shahazlan and Nur Amira Amirudin

• Main Authors: Shahazlan, Syahiratul Nisa, Amirudin, Nur Amira
• Format: Student Project
• Language: English
• Published: 2022
• Subjects: Statistical data; Data processing. Including SPSS; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/76128/1/76128.pdf; https://ir.uitm.edu.my/id/eprint/76128/

The increased digital usage in Malaysia during the Covid 19 pandemic is driving the growth of the e-commerce industry. The expanding market is now witnessing the rise of active online shopping. A study is being undertaken among the youth in Negeri Sembilan to identify the factors influencing youth o...