Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza
This study attempted to identify the value, meaning and symbols of the official K-Pop products and merchandise towards the fans in terms of sense of identity and belonging. Merchandise is widely used in the world of K-Pop among K-Pop fans particularly. However, very few people have discussed how mer...
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my.uitm.ir.753472023-03-28T07:38:07Z https://ir.uitm.edu.my/id/eprint/75347/ Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza Mohamad Mustaza, Nur Maizatul Balqis Merchandising This study attempted to identify the value, meaning and symbols of the official K-Pop products and merchandise towards the fans in terms of sense of identity and belonging. Merchandise is widely used in the world of K-Pop among K-Pop fans particularly. However, very few people have discussed how merchandise might serve as items that reveal the identities of K-Pop fans and how it might inspire a sense of devotion from K-Pop fans to their favorite idols. For this reason, the author used the dynamics of online fans interaction on Twitter, which most K-Pop fans use frequently to engage with one another and stay up to date on the activities of their idols, to find evidence of how the merchandise affects K-Pop fans' identities. This thesis first verified each participant's identity on Twitter to ensure that they are authentic K-Pop fans. Subsequently, data on conversations and discussions among K-Pop fans regarding merchandise are gathered based on specific keywords related to the study and presented. The analysis of every K-Pop fan's Twitter conversation ultimately result in the discovery of data that supported all previous studies and provided answers to the research's open-ended questions. The experiment's findings demonstrated that K-Pop fans have certain characteristics that influence how they use merchandise to affirm their identity and justify their collecting of K-Pop merchandise. The thesis asserted that those characteristics reinforced a sense of identity and belonging, which would increase K-Pop fans' devotion to their idols through merchandise. 2023 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/75347/1/75347.pdf Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza. (2023) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). |
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Merchandising Mohamad Mustaza, Nur Maizatul Balqis Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza |
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This study attempted to identify the value, meaning and symbols of the official K-Pop products and merchandise towards the fans in terms of sense of identity and belonging. Merchandise is widely used in the world of K-Pop among K-Pop fans particularly. However, very few people have discussed how merchandise might serve as items that reveal the identities of K-Pop fans and how it might inspire a sense of devotion from K-Pop fans to their favorite idols. For this reason, the author used the dynamics of online fans interaction on Twitter, which most K-Pop fans use frequently to engage with one another and stay up to date on the activities of their idols, to find evidence of how the merchandise affects K-Pop fans' identities. This thesis first verified each participant's identity on Twitter to ensure that they are authentic K-Pop fans. Subsequently, data on conversations and discussions among K-Pop fans regarding merchandise are gathered based on specific keywords related to the study and presented. The analysis of every K-Pop fan's Twitter conversation ultimately result in the discovery of data that supported all previous studies and provided answers to the research's open-ended questions. The experiment's findings demonstrated that K-Pop fans have certain characteristics that influence how they use merchandise to affirm their identity and justify their collecting of K-Pop merchandise. The thesis asserted that those characteristics reinforced a sense of identity and belonging, which would increase K-Pop fans' devotion to their idols through merchandise. |
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Mohamad Mustaza, Nur Maizatul Balqis |
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Mohamad Mustaza, Nur Maizatul Balqis |
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Mohamad Mustaza, Nur Maizatul Balqis |
title |
Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza |
title_short |
Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza |
title_full |
Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza |
title_fullStr |
Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza |
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Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza |
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online interaction dynamic in validating the identity of being a k-pop fan through merchandise / nur maizatul balqis mohamad mustaza |
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2023 |
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https://ir.uitm.edu.my/id/eprint/75347/1/75347.pdf https://ir.uitm.edu.my/id/eprint/75347/ |
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