Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza

This study attempted to identify the value, meaning and symbols of the official K-Pop products and merchandise towards the fans in terms of sense of identity and belonging. Merchandise is widely used in the world of K-Pop among K-Pop fans particularly. However, very few people have discussed how mer...

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Bibliographic Details
Main Author: Mohamad Mustaza, Nur Maizatul Balqis
Format: Thesis
Language:English
Published: 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75347/1/75347.pdf
https://ir.uitm.edu.my/id/eprint/75347/
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