Consumers' preferences in buying Zhulian product compared to pure gold / Lilis Iman
All women who want to be groomed should atm to have one set of fine quality estate type gold jewellery of necklace or torque, and matching earrings, perhaps bracelet or bangle and similar set in either silver, white gold or platinum. But to have one set of it, you may spend a lot of money or more th...
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| Format: | Student Project |
| Language: | English |
| Published: |
2002
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| Online Access: | https://ir.uitm.edu.my/id/eprint/75138/1/75138.pdf https://ir.uitm.edu.my/id/eprint/75138/ |
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| Summary: | All women who want to be groomed should atm to have one set of fine quality estate type gold jewellery of necklace or torque, and matching earrings, perhaps bracelet or bangle and similar set in either silver, white gold or platinum. But to have one set of it, you may spend a lot of money or more than you expect. Gold plated jewellery is one of the jewellery fashion or the trend for the 21st century beside the pure gold jewellery. Seem the function of both plated gold and the pure gold is the same, that is as an embellishment to people, especially to all women. That why, ZHULIAN Marketing come out with their core product which is plated gold jewellery. And since established 1989, the company draw upon long history of association with the jewellery industry from creating fully handcrafted jewellery pieces to modern contemporary design with their high technology. ZHULIAN costume jewellery is plated with 24K gold. But do you understand what is 24K gold and why they do so? It because, 24K content 99.9% of pure gold and has the standard gold colour which is the most fashionable and charming in quality. Beside their temporary design, they make it attractively with a variety of Cubic Zirconia, Synthetic stone and etc. Excitingly new and innovative design, ZHULIAN offer affordable price, together with factor such as product quality, variety of choice, cater every age group and excellent customer support account to the customers. For the other reason, people switch their buying pattern from pure gold to plated jewellery because of the price of the pure goldwhich is not stabilize like the plated one. Beside that, the customer will not facing any problem with their investment in gold, like before. |
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