Understanding marketing mix strategy and its effect on student enrolment : a case study on Tunku Abdul Rahman University College (TAR UC) Kota Kinabalu branch / Karen Esther Tan, Nicholas Marcus and Mohd Basri Hamid

This study is on Tunku Abdul Rahman University College (TAR UC), and is a nontraditional study or so-called non-typical research mainly because it focuses on the four elements of the marketing mix : place (Location); price (costs/tuition fees); promotion (advertising strategy) and product (academic...

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Bibliographic Details
Main Authors: Tan, Karen Esther, Marcus, Nicholas, Hamid, Mohd Basri
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/74294/1/74294.pdf
https://ir.uitm.edu.my/id/eprint/74294/
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