Understanding marketing mix strategy and its effect on student enrolment : a case study on Tunku Abdul Rahman University College (TAR UC) Kota Kinabalu branch / Karen Esther Tan, Nicholas Marcus and Mohd Basri Hamid

• Main Authors: Tan, Karen Esther, Marcus, Nicholas, Hamid, Mohd Basri
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: Marketing; Management; Private universities and colleges
• Online Access: https://ir.uitm.edu.my/id/eprint/74294/1/74294.pdf; https://ir.uitm.edu.my/id/eprint/74294/

This study is on Tunku Abdul Rahman University College (TAR UC), and is a nontraditional study or so-called non-typical research mainly because it focuses on the four elements of the marketing mix : place (Location); price (costs/tuition fees); promotion (advertising strategy) and product (academic...