A study on tourist motivation to visit Seri Menanti Royal Museum, Negeri Sembilan / Norul Hekmah Hassan, Nurhidayatulazdi Azahari and Nur Ekma Zulaika Abd Wahab

Marketing management is an important managerial dimension that must be continually assessed to ensure profit. It includes understanding target markets motivation that could provide desire return to the organization, but are difficult to access. The objective of this study is to identify the factors...

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Bibliographic Details
Main Authors: Hassan, Norul Hekmah, Azahari, Nurhidayatulazdi, Abd Wahab, Nur Ekma Zulaika
Format: Student Project
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/73631/1/73631.pdf
https://ir.uitm.edu.my/id/eprint/73631/
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