A study on tourist motivation to visit Seri Menanti Royal Museum, Negeri Sembilan / Norul Hekmah Hassan, Nurhidayatulazdi Azahari and Nur Ekma Zulaika Abd Wahab

• Main Authors: Hassan, Norul Hekmah, Azahari, Nurhidayatulazdi, Abd Wahab, Nur Ekma Zulaika
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Motivation; Heritage tourism. Cultural tourism
• Online Access: https://ir.uitm.edu.my/id/eprint/73631/1/73631.pdf; https://ir.uitm.edu.my/id/eprint/73631/

Marketing management is an important managerial dimension that must be continually assessed to ensure profit. It includes understanding target markets motivation that could provide desire return to the organization, but are difficult to access. The objective of this study is to identify the factors...