The determinants of consumer's willingness to boycott surrogate product / Muhamad Fahmi Sahruddin

• Main Author: Sahruddin, Muhamad Fahmi
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/72744/1/72744.pdf; https://ir.uitm.edu.my/id/eprint/72744/

Market globalization has brought the product worldwide around the world. Globalization brings more opportunities but at the same time have its own challenges and threats when the companies decide to venture into new markets. One of the ways for the consumers to punish or demonstrate their anger towa...