Measuring performance efficiency of Hotel Seri Malaysia using data envelopment analysis models / Norhanum Nadirah Halim and Nurin Jaslina Mohd

• Main Authors: Halim, Norhanum Nadirah, Mohd, Nurin Jaslina
• Format: Student Project
• Language: English
• Published: 2022
• Subjects: Success in business. Performance; Consumer satisfaction; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/72450/1/72450.pdf; https://ir.uitm.edu.my/id/eprint/72450/

A hotel is a place that offers paid lodging, typically for a brief period of time. Ho-tels frequently offer a variety of extra services to its guests, including dining establishments, bars, swimming pools, medical facilities, retail stores, meeting spaces like boardrooms and banquet halls, and areas for private events like birthdays and weddings. This research study was conducted at Hotel Seri Malaysia(HSM) in each state in Malaysia. The research objec-tives is to measure performance efficiency of Hotel Seri Malaysia using the Charnes, Cooper, Rhodes(CCR) and Banker, Charnes, Cooper(BCC) Data Envelopment Analysis(DEA) models. Then, to identify the best performance efficiency of Hotel Seri Malaysia by comparing CCR and BCC DEA models. This project will use data from Hotel Seri Malaysia and the approach of (DEA) will be used in this study. Several models found in the DEA method are used to obtain relative efficiency scores such as the CCR model and the BCC model by using DEAFrontier software. The BCC model outperforms the CCR model in terms of effectiveness, according to a comparison between the two models. This is due to the BCC model having more efficient decision making units (DMUs) than the CCR model. Out of 11 DMUs, HSM Temerloh, HSM Kepala Batas, HSM Kangar, and HSM Mersing are the most effective.