A study on the effectiveness of sales promotional tools for health and spa services in Kota Kinabalu / Suzanty Muin

• Main Author: Muin, Suzanty
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Branding (Marketing); Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
• Online Access: https://ir.uitm.edu.my/id/eprint/71963/1/71963.pdf; https://ir.uitm.edu.my/id/eprint/71963/

This study is conducted to explore the effectiveness of sales promotional tools for health and spa services in Kota Kinabalu. A total of 100 self-administered questionnaires were distributed in three major districts in Kota Kinabalu which are Likas, Penampang and Tanjung Aru in order to examined the...