Systematic literature review on the adaptation of marketing practices in providing information services to UiTM students for COVID 19 / Ain Farahanim Yusree ... [et al.]

• Main Authors: Yusree, Ain Farahanim, Husaini, Haslinda, Md Aziz, Siti Haidah, Rambli, Yanty Rahayu
• Format: Article
• Language: English
• Published: Faculty of Information Management 2022
• Subjects: Higher Education; University and college. Academic libraries; Information services. Information centers
• Online Access: https://ir.uitm.edu.my/id/eprint/70948/1/70948.pdf; https://ir.uitm.edu.my/id/eprint/70948/; http://ijikm.uitm.edu.my/

Marketing is satisfying clients' needs with products and services. Marketing involves determining what people want and changing products to satisfy those demands profitably. Without a well-thought-out marketing strategy, supplying services and information commodities is insufficient. A 21st-cen...