Staff View: Systematic literature review on the adaptation of marketing practices in providing information services to UiTM students for COVID 19 / Ain Farahanim Yusree ... [et al.]

Systematic literature review on the adaptation of marketing practices in providing information services to UiTM students for COVID 19 / Ain Farahanim Yusree ... [et al.]

Marketing is satisfying clients' needs with products and services. Marketing involves determining what people want and changing products to satisfy those demands profitably. Without a well-thought-out marketing strategy, supplying services and information commodities is insufficient. A 21st-cen...

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Main Authors:	Yusree, Ain Farahanim, Husaini, Haslinda, Md Aziz, Siti Haidah, Rambli, Yanty Rahayu
Format:	Article
Language:	English
Published:	Faculty of Information Management 2022
Subjects:	Higher Education University and college. Academic libraries Information services. Information centers
Online Access:	https://ir.uitm.edu.my/id/eprint/70948/1/70948.pdf https://ir.uitm.edu.my/id/eprint/70948/ http://ijikm.uitm.edu.my/
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id	my.uitm.ir.70948
record_format	eprints
spelling	my.uitm.ir.709482022-12-01T06:47:56Z https://ir.uitm.edu.my/id/eprint/70948/ Systematic literature review on the adaptation of marketing practices in providing information services to UiTM students for COVID 19 / Ain Farahanim Yusree ... [et al.] Yusree, Ain Farahanim Husaini, Haslinda Md Aziz, Siti Haidah Rambli, Yanty Rahayu Higher Education University and college. Academic libraries Information services. Information centers Marketing is satisfying clients' needs with products and services. Marketing involves determining what people want and changing products to satisfy those demands profitably. Without a well-thought-out marketing strategy, supplying services and information commodities is insufficient. A 21st-century library is an institution or source that provides unfettered access to information and services that fulfil clientele's existing and projected information needs. Identifying the fundamental components of marketing information services and developing an effective marketing plan and technique for disseminating services and products., is vital to harnessing marketing experiences and accept its broad framework. Faculty of Information Management 2022-11 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/70948/1/70948.pdf Systematic literature review on the adaptation of marketing practices in providing information services to UiTM students for COVID 19 / Ain Farahanim Yusree ... [et al.]. (2022) Journal of Information and Knowledge Management (JIKM), 1. pp. 171-181. ISSN ISSN:2231-8836 ; E-ISSN:2289-5337 http://ijikm.uitm.edu.my/
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Higher Education University and college. Academic libraries Information services. Information centers
spellingShingle	Higher Education University and college. Academic libraries Information services. Information centers Yusree, Ain Farahanim Husaini, Haslinda Md Aziz, Siti Haidah Rambli, Yanty Rahayu Systematic literature review on the adaptation of marketing practices in providing information services to UiTM students for COVID 19 / Ain Farahanim Yusree ... [et al.]
description	Marketing is satisfying clients' needs with products and services. Marketing involves determining what people want and changing products to satisfy those demands profitably. Without a well-thought-out marketing strategy, supplying services and information commodities is insufficient. A 21st-century library is an institution or source that provides unfettered access to information and services that fulfil clientele's existing and projected information needs. Identifying the fundamental components of marketing information services and developing an effective marketing plan and technique for disseminating services and products., is vital to harnessing marketing experiences and accept its broad framework.
format	Article
author	Yusree, Ain Farahanim Husaini, Haslinda Md Aziz, Siti Haidah Rambli, Yanty Rahayu
author_facet	Yusree, Ain Farahanim Husaini, Haslinda Md Aziz, Siti Haidah Rambli, Yanty Rahayu
author_sort	Yusree, Ain Farahanim
title	Systematic literature review on the adaptation of marketing practices in providing information services to UiTM students for COVID 19 / Ain Farahanim Yusree ... [et al.]
title_short	Systematic literature review on the adaptation of marketing practices in providing information services to UiTM students for COVID 19 / Ain Farahanim Yusree ... [et al.]
title_full	Systematic literature review on the adaptation of marketing practices in providing information services to UiTM students for COVID 19 / Ain Farahanim Yusree ... [et al.]
title_fullStr	Systematic literature review on the adaptation of marketing practices in providing information services to UiTM students for COVID 19 / Ain Farahanim Yusree ... [et al.]
title_full_unstemmed	Systematic literature review on the adaptation of marketing practices in providing information services to UiTM students for COVID 19 / Ain Farahanim Yusree ... [et al.]
title_sort	systematic literature review on the adaptation of marketing practices in providing information services to uitm students for covid 19 / ain farahanim yusree ... [et al.]
publisher	Faculty of Information Management
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/70948/1/70948.pdf https://ir.uitm.edu.my/id/eprint/70948/ http://ijikm.uitm.edu.my/
_version_	1751540052995866624
score	13.214268

Systematic literature review on the adaptation of marketing practices in providing information services to UiTM students for COVID 19 / Ain Farahanim Yusree ... [et al.]

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