An empirical research on factors affecting customer satisfaction towards fintech products and services in Sungai Petani, Kedah / Barathy Doraisamy ... [et al.]

• Main Authors: Doraisamy, Barathy, Appannan, Santhi, M Varatharajoo, Parteeban, Shanmugam, Jaya Kumar, Woo, Hooi Kuan
• Format: Article
• Language: English
• Published: UiTM Cawangan Negeri Sembilan 2022
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Malaysia; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/70159/1/70159.pdf; https://ir.uitm.edu.my/id/eprint/70159/

Since financial institutions have provided almost similar products and services, thus financial firms have been highly competitive in the industry. The results of this competition are based on service quality. Apart from that, the development of technology has caused Fintech products and services to...