The relationship between service quality and customer satisfaction: an empirical investigation at Hospital Universiti Sains Malaysia (HUSM) / Nor Azwa Ab. Ghani

• Main Author: Ab. Ghani, Nor Azwa
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/69906/1/69906.pdf; https://ir.uitm.edu.my/id/eprint/69906/

The purpose of this study is to investigate the relationship of the selected independent variable tangible, reliability, responsiveness, assurance and empathy with dependent variable, customer satisfaction towards Hospital Universiti Sains Malaysia (HUSM), Kubang Kerian, Kelantan . In order to prov...