A study on customer satisfaction, customer trust and switching barriers on customer retention in Kota Kinabalu, Sabah hypermarket / Mohd Syazwan Jaidi

• Main Author: Jaidi, Mohd Syazwan
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumers. Consumer demand. Consumption; HF Commerce; Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/67481/1/67481.pdf; https://ir.uitm.edu.my/id/eprint/67481/

Purpose - The main purpose of this study is to study on the customer satisfaction, customer trust, and switching barriers on customer retention towards the hypermarket in Kota Kinabalu. This study was conducted at the Kota Kinabalu the capital city of Sabah. This present study was replicate from pre...