The influence of visual merchandising on consumer impulse buying behaviour in hypermarkets with the mediating role of consumer self-control / Norshahniza Sahari

• Main Author: Sahari, Norshahniza
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Merchandising; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/66940/1/66940.pdf; https://ir.uitm.edu.my/id/eprint/66940/

Hypermarkets nowadays are experiencing fierce competition, not only amongst themselves, but from various retail stores. Some consumers do not have product or brand intentions in mind when they enter the hypermarket, whilst others change their minds after entering the store. 50 to 70 per cent of all...