Customer's awareness toward tourism services: a study of promotional activities at Nur Family Travel & Tours / Khairul Noriqmal Farhan Emran

The public awareness toward promotional activities also need to the concern. People do not realize of the existing company (travel agency) because of lack of promotion strategy. Potential customers interact with collateral, advertising and media coverage to decide whether or not they would consider...

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Bibliographic Details
Main Author: Farhan Emran, Khairul Noriqmal
Format: Student Project
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/66707/1/66707.pdf
https://ir.uitm.edu.my/id/eprint/66707/
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