Customer's awareness toward tourism services: a study of promotional activities at Nur Family Travel & Tours / Khairul Noriqmal Farhan Emran

• Main Author: Farhan Emran, Khairul Noriqmal
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Travel and the state. Tourism; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/66707/1/66707.pdf; https://ir.uitm.edu.my/id/eprint/66707/

The public awareness toward promotional activities also need to the concern. People do not realize of the existing company (travel agency) because of lack of promotion strategy. Potential customers interact with collateral, advertising and media coverage to decide whether or not they would consider a product/service -So, gain the customer awareness is so important to get the others know about our company or a product. There is several way that need to be implemented. In this study aims to give company which method or step to be taken to gain the customer awareness toward the company product. A quantitative study using questionnaire are given to 40 respondents to identify which promotional activities that most attracted them. The researcher used Microsoft Word Software to analyze the data. The result shows that from three types of advertising, the flyers are the most practical way to create awareness among the customers.