Factors leading customers to shop at on-campus convenience store / Siti Zaleha Sahak … [et al.]

• Main Authors: Sahak, Siti Zaleha, Drahman, Eylia Nadiah, Nadzara, Nur Izdzah, Alwi, Siti Nur Ayuni
• Format: Article
• Language: English
• Published: 2018
• Online Access: https://ir.uitm.edu.my/id/eprint/66284/2/66284.pdf; https://ir.uitm.edu.my/id/eprint/66284/; https://aej.uitm.edu.my/

The Covid-19 pandemic has transformed the retail landscape in several ways. Online shopping particularly, has become a more dominant retail platform. This study focused on one of the brick-and-mortar retailers of convenience store segment. The segment is also known as c-store. The primary data was c...