Firm focus, market orientation and firm performance within the health insurance industry / Mohammed Majeed, Kwabena Ekremet and Setsoafia-Tukpeyi Godwin

• Main Authors: Majeed, Mohammed, Ekremet, Kwabena, Godwin, Setsoafia-Tukpeyi
• Format: Article
• Language: English
• Published: Accounting Research Institute (ARI) 2022
• Subjects: Organizational effectiveness. Performance measurement; Marketing research. Marketing research companies. Sales forecasting; Health insurance
• Online Access: https://ir.uitm.edu.my/id/eprint/66082/1/66082.pdf; https://ir.uitm.edu.my/id/eprint/66082/; https://apmaj.uitm.edu.my/

Marketing orientation of businesses has become a strategy and priority for service providers in building strong value for customers by predicting and adapting to competitor innovations and services. This study looked at firm focus, firm performance and the three dimensions of market orientation usin...