Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin
We chose this article because it demonstrates how business-to-business salespeople employ various types of sales technology to fulfil their boundary-spanning tasks. Effective information flow between customers and sellers is critical to the success of salespeople. Effective information flow between...
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Main Author: | Gerunsin, Wellace Bayang |
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Other Authors: | Jack, Suriani |
Format: | Book Section |
Language: | English |
Published: |
Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/65188/1/65188.pdf https://ir.uitm.edu.my/id/eprint/65188/ |
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