The role of perceived social media agility in customer engagement / Fatin Atirah Siman

• Main Author: Siman, Fatin Atirah
• Other Authors: Jack, Suriani
• Format: Book Section
• Language: English
• Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
• Subjects: H Social Sciences (General); Study and teaching. Research; Business; Branding (Marketing); T Technology (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/65161/1/65161.pdf; https://ir.uitm.edu.my/id/eprint/65161/

The reason why we choose this article is because it is analysing the benefit of social media for users especially if it is associating with agility and customer engagement. Customer engagement in the social media is important and it can be a record for a business entity. It focuses on customer-based...