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The role of perceived social media agility in customer engagement / Fatin Atirah Siman

The reason why we choose this article is because it is analysing the benefit of social media for users especially if it is associating with agility and customer engagement. Customer engagement in the social media is important and it can be a record for a business entity. It focuses on customer-based...

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Bibliographic Details
Main Author: Siman, Fatin Atirah
Other Authors: Jack, Suriani
Format: Book Section
Language:English
Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:
H Social Sciences (General)
Study and teaching. Research
Business
Branding (Marketing)
T Technology (General)
Online Access:https://ir.uitm.edu.my/id/eprint/65161/1/65161.pdf
https://ir.uitm.edu.my/id/eprint/65161/
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id my.uitm.ir.65161
record_format eprints
spelling my.uitm.ir.651612022-08-09T09:08:07Z https://ir.uitm.edu.my/id/eprint/65161/ The role of perceived social media agility in customer engagement / Fatin Atirah Siman Siman, Fatin Atirah H Social Sciences (General) Study and teaching. Research Business Branding (Marketing) T Technology (General) The reason why we choose this article is because it is analysing the benefit of social media for users especially if it is associating with agility and customer engagement. Customer engagement in the social media is important and it can be a record for a business entity. It focuses on customer-based brand equity (CBBE) which is also important customer engagement. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak Jack, Suriani 2022-07 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/65161/1/65161.pdf The role of perceived social media agility in customer engagement / Fatin Atirah Siman. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 3-6.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
Business
Branding (Marketing)
T Technology (General)
spellingShingle H Social Sciences (General)
Study and teaching. Research
Business
Branding (Marketing)
T Technology (General)
Siman, Fatin Atirah
The role of perceived social media agility in customer engagement / Fatin Atirah Siman
description The reason why we choose this article is because it is analysing the benefit of social media for users especially if it is associating with agility and customer engagement. Customer engagement in the social media is important and it can be a record for a business entity. It focuses on customer-based brand equity (CBBE) which is also important customer engagement.
author2 Jack, Suriani
author_facet Jack, Suriani
Siman, Fatin Atirah
format Book Section
author Siman, Fatin Atirah
author_sort Siman, Fatin Atirah
title The role of perceived social media agility in customer engagement / Fatin Atirah Siman
title_short The role of perceived social media agility in customer engagement / Fatin Atirah Siman
title_full The role of perceived social media agility in customer engagement / Fatin Atirah Siman
title_fullStr The role of perceived social media agility in customer engagement / Fatin Atirah Siman
title_full_unstemmed The role of perceived social media agility in customer engagement / Fatin Atirah Siman
title_sort role of perceived social media agility in customer engagement / fatin atirah siman
publisher Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/65161/1/65161.pdf
https://ir.uitm.edu.my/id/eprint/65161/
_version_ 1740829112393531392
score 13.211869

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